Why offer the Professional Parents coaching to couples in your organisation?
Men and women are increasingly partnering together in order to manage their careers and families and achieve satisfaction. It is no longer just women who are looking for flexible working options, and more time with their children. Fathers want greater involvement in family life and are looking for ways to support their partners in their careers. Unless organisations can help their staff to satisfy these different demands, motivation, retention and creativity factors will all be impacted.
What are the business benefits?
Encouraging your staff to participate in the Professional Parents programme will deliver significant business benefits for your organisation:
- Retention - There is evidence that employees are more committed to an organisation which operates 'family-friendly' policies. [1]
- Performance and Staff Satisfaction - When women feel supported at work in their work/life balances they demonstrate higher levels of performance. Men who feel supported aspire to more senior positions. [1] Running such programmes, typically results in improved staff satisfaction scores in terms of 'best place to work' criteria. Overall, having more satisfied employees leads to improved productivity and effectiveness.
- Attracting New Talent - The Professional Parents programme will be extremely attractive to Generation Y & Z employees who want to 'have a life' and work, and expect to be able to work flexibly.
- Reduction in Absences - There will be less staff absence due to stress and/or childcare crises.
[1] Friedman & Greenhaus, 2000: Work and Family - Allies or Enemies?
